CDPs are confusing. We’re not the first to try to parse the wacky world of customer data platforms. But we are the first to turn that parsing into a simultaneously useful, comprehensive, and entertaining read. In this guide, you’ll learn:

  • How to vet CDPs based on concrete use cases and value-adds
  • How to guide internal conversations among stakeholders to find the right fit
  • The list of top CDP benefits by CDP type to help prioritize your most urgent needs as you begin your search

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