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“We can easily segment customers in indefinite ways and the automation Simon spearheads makes life so simple for us - we're able to sync with Google / FB so once we create a list we never have to touch it again, it just auto updates.”


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“I regularly use Simon Data to export our audience lists for upload to some of our other ad serving platforms such as Pinterest and Google Ads. I am happy to be using Simon Data as I feel it is a much more user-friendly means of pulling this data as opposed to our old process in which we pulled these lists from a database using SQL.”


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“Simon's capabilities are excellent for paid media teams, agencies, and tech teams. The platform makes it easy to test queries from various data sources, build audience segments and activate them on paid media platforms like Facebook or Google Ads.”
"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

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Steven Mastrocola
Senior Director, Audience Marketing
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“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”



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Ash Fisher
Head of Technology at ASOS
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