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Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten
From Back Seat Drivers to Co-Pilots: How Marketers Can Work More Effectively with Data Teams
Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital
The Methods and Math Behind Understanding Marketing Channel Performance With Michael Kaminsky, CEO of Recast
Hack your paid media performance with first-party data: Tips and tricks for maximizing ROAS
Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution
Serving Your Customers & The Recipe for Success in Choosing a CDP
How to Understand Your Customers Better With Lucie Buisson, CPO of Contentsquare
Cookieless tracking: Why we are heading for a cookieless future and 5 tips to prepare
Paid Media Playbook: Advanced B2C Strategies
Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken
How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners
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