Or, how to make sense of all the Salesforce CDP offerings 2020 has obviously been a strange year. And it’s been made no less odd by the release of the Salesforce CDP offering, 360 Audiences. After all, Salesforce Chief Analytics Officer...
Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B. The move has significant ramifications for the entire marketing and data technology ecosystem. Major players like Salesforce...
Welcome to Part 3 in our 4-part series on customer context gaps and how incomplete or siloed information about your customers can wreak havoc on customer experience and your bottom line. To read our previous installments, check out part...
Check out our new white paper on Closing Context Gaps in financial services marketing.
Transform by Simon held a CxO roundtable on May 27th. The topic was on challenging the way we approach people, technology, and process as a driver of growth while maintaining relentless focus on the customer.
Register for our Infrastructure 2.0 webinar on June 23 at 1pm EDT. This webinar is about challenging the way you think about and use your tech stack in order to turn it into a launchpad for unlocking the personalization, agility, and profitability required to grow in this new normal.
Transform by Simon held a CxO roundtable led by Nick Drake, VP of Global Marketing at Google, Doina Harris, CPO at Simon, and Rich Demato, Head of Transformation at Simon. Six C-level executives got together to discuss how they’re approaching digital transformation during a time that forces change.
Josh sits down with Ed Walloga, VP Customer Lifecycle and CRM at Freshly.
Understanding the shifting market dynamics that underpin the decision to choose either a best-in-class or all-in-one cloud solution for marketers.
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