More than any acquisition of 2020, Facebook’s Kustomer purchase left martech experts scratching their heads. Sure, Facebook has made ostensibly odd acquisitions before (e.g., Oculus), but all could be satisfyingly rationalized. In...
If you want to get the right person at the right time with the right message in the right channel, you need best-in-breed technology to get you there.
The only way to future-proof yourself — in life and in business — is by cultivating flexibility and optionality as a core competency. In the modern marketing technology stack, this capability translates to modularity: the ability to...
Or, how to make sense of all the Salesforce CDP offerings 2020 has obviously been a strange year. And it’s been made no less odd by the release of the Salesforce CDP offering, 360 Audiences. After all, Salesforce Chief Analytics Officer...
Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B. The move has significant ramifications for the entire marketing and data technology ecosystem. Major players like Salesforce...
This is part one in a four-part blog series on customer context. If you’d like, you can skip back to part 1 on defining customer context or part 2 on the hazards of context gaps. You can also skip ahead to part 4 on how CDPs can...
Check out our new white paper on Closing Context Gaps in financial services marketing.
Transform by Simon held a CxO roundtable on May 27th. The topic was on challenging the way we approach people, technology, and process as a driver of growth while maintaining relentless focus on the customer.
Register for our Infrastructure 2.0 webinar on June 23 at 1pm EDT. This webinar is about challenging the way you think about and use your tech stack in order to turn it into a launchpad for unlocking the personalization, agility, and profitability required to grow in this new normal.
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