The Definitive Guide to Customer Data Platforms
In this guide, we define the essential CDP capabilities, Illustrate the value of a CDP, and provide tools for choosing the right solution for your business
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Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020
We’re proud to announce that Simon was named a cool vendor in multichannel marketing by Gartner in their 2020 Cool Vendors report.
Five questions to ask every CDP vendor
The CDP space is crowded, but many vendors can’t deliver on the promise of a true CDP. Be sure to ask these five key questions to every CDP vendor to make sure you’re getting everything you need.
Building a modern marketing organization
The idea of a “modern marketer” is always a moving target. New channels and new technologies fuel an ever-changing set of customer expectations.
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