Brady Walker

The Lifecycle Marketing Sandwich, Part I

The Lifecycle Marketing Sandwich, Part I

Yes. A sandwich. It seems that systems-oriented marketers love to develop frameworks representing discrete movements within the machinery of marketing, customer relationships, loyalty, and whatever else we can try to systematize....

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July 2020 CxO Roundtable Recap

July 2020 CxO Roundtable Recap

Transform by Simon held a CxO roundtable yesterday led by Nick Drake, VP of Global Marketing at Google, Doina Harris, CPO at Simon, and Richard Demato, Head of Transformation at Simon.  The event brought our speakers together with ten...

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