Brady Walker

Get a Unified View of Your Marketing

Get a Unified View of Your Marketing

Awareness... Research... Email... Cart abandonment… Facebook... Snapchat... Acquisition... Conversion... TikTok... Twitter... Reactivation... Instagram... LinkedIn... SMS... Physical mail... Pinterest... 1st-to-2nd purchase… Discord......

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Building a Best Practice Welcome Experience

Building a Best Practice Welcome Experience

Or get your dating advice from a customer data platform This is Part 2 of our dissection of an effective welcome series. For Part 1, click here > First Impressions: The ‘Friend A’ Welcome Experience Strategy. Customers begin their...

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How Do You Measure the Success of a CDP?

How Do You Measure the Success of a CDP?

This is part one in a four-part blog series on customer context. If you’d like, you can skip back to part 1 on defining customer context, part 2 on the hazards of context gaps, or part 3 on closing the gaps. “How do you measure the...

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